How To Write Articles For Google Adsense
Google Adsense has enough advertisers to turn any website into a
powerhouse of cash if you know how to make the most of Google Adsense
using the best keywords and contextual articles.
Writing
articles for Google Adsense is not an easy job, millions of internet
users are already doing the same. As soon as you start, competition will
do everything they can to stop you but with the right keyword choice,
the best contextual content, Google Adsense success is possible.
There are better alternatives to Google Adsense, Google has not yet mastered the technique to make targeted ads to content. Articles about cars will get some holidays outside the country... resulting in low CTR.
1. Invest in keyword selection and focus the article in just one main keyword. You are going to write thousands of articles, it makes no sense to write a general article and hope Google Adsense will someone how figure out the best ads to show. No, Google Adsense is not that smart. You are smarter than Adsense so make your brain work and focus entirely in just one single main keyword per article. Advertisers using Google Adwords are more likely to turn to search ads only than to content ads, but with very targeted articles, good ads in the content industry are possible.
2. Do never use negative keywords in the article. Advertisers, the best ones, the ones that invest the most money in Google Adwords, make huge lists of keywords they do not want their ads to appear on. Google Adsense will just pick the keywords you article has. If you write about software and include the word "free" for example "free accounting software", a reader reading that article is not very interested in paid accounting software, thus the CTR will be lower and the advertiser does not want to see his ranks lowering and the prices going high, so pay close attention to negative keyword selection.
3. The best article is the article with a lot of information about one single subject regardless of the keywords used. Articles about cars stuffed with holiday content will not result in perfect Adsense targeting even if the keyword holiday is not that frequent but on the other hand an article about cars focused on nothing but cars and with its "engine" keywords linked to articles about engines will result in high quality readers, top CTR and high conversions to advertisers. Some pay per click networks are now paying you for conversions and clicks at the same time resulting in even more money to you. Google Adsense is not doing it yet, but do not be hasty. Stick with Adsense if your business depends on it, and time will tell if your business should move to another network.
4. Finally if Google Adsense is not yet able to show you relevant ads, in less than a week, move to another network. Manual product selection is still the best option for the hard work ones eager to make the most of every article. Keyword links to paid product work the best as everyone is reading the keywords and only a few ever pay attention to the ads.
Targeting your Google Adsense ads
There are better alternatives to Google Adsense, Google has not yet mastered the technique to make targeted ads to content. Articles about cars will get some holidays outside the country... resulting in low CTR.
1. Invest in keyword selection and focus the article in just one main keyword. You are going to write thousands of articles, it makes no sense to write a general article and hope Google Adsense will someone how figure out the best ads to show. No, Google Adsense is not that smart. You are smarter than Adsense so make your brain work and focus entirely in just one single main keyword per article. Advertisers using Google Adwords are more likely to turn to search ads only than to content ads, but with very targeted articles, good ads in the content industry are possible.
2. Do never use negative keywords in the article. Advertisers, the best ones, the ones that invest the most money in Google Adwords, make huge lists of keywords they do not want their ads to appear on. Google Adsense will just pick the keywords you article has. If you write about software and include the word "free" for example "free accounting software", a reader reading that article is not very interested in paid accounting software, thus the CTR will be lower and the advertiser does not want to see his ranks lowering and the prices going high, so pay close attention to negative keyword selection.
3. The best article is the article with a lot of information about one single subject regardless of the keywords used. Articles about cars stuffed with holiday content will not result in perfect Adsense targeting even if the keyword holiday is not that frequent but on the other hand an article about cars focused on nothing but cars and with its "engine" keywords linked to articles about engines will result in high quality readers, top CTR and high conversions to advertisers. Some pay per click networks are now paying you for conversions and clicks at the same time resulting in even more money to you. Google Adsense is not doing it yet, but do not be hasty. Stick with Adsense if your business depends on it, and time will tell if your business should move to another network.
4. Finally if Google Adsense is not yet able to show you relevant ads, in less than a week, move to another network. Manual product selection is still the best option for the hard work ones eager to make the most of every article. Keyword links to paid product work the best as everyone is reading the keywords and only a few ever pay attention to the ads.
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